Not All Links Are Created Equal:
Every website or blog owners want their site to rank high in search engines and a very popular way of doing this is by building links. But you need to know that not all links are created equal.
Many links are more valuable for your site rankings than others, and certain types of links can even pull your website’s rankings down. So to make sure we are getting those valuable links we need to know more about the links we are getting.
Inbound | Outbound Links
When it comes to links there are a few different types, some which you may be aware of and others to which you probably have not given a lot of consideration. So, before we start talking about the types of links you want and the ones you don’t, let's dig deeper into our links.
Outbound links are links that you have on your site which lead to other sites. For example, if you were writing about directories and you linked to the directory site so your readers can access the directory or get more detailed information about it, that would be an outbound link from your site.
An inbound link is a link to your site from another site. To give you an idea, if you have a friend who has a site of their own, and they find a useful article or page on your site and link to it, this is an inbound link.
A general link is a link to your main home page or your site's index page.
This is generally a link to a specific section or posting on your site. For example, if you run a blog and someone links to the URL of a specific blog posting, in order to use your site as an example, reference or to provide information, then they have given you a specific link to your site. It should be noted, of course, that both general and specific links can be either inbound or outbound.
Low ranking versus high ranking sites
It is important to know that not all sites worry about the places where your inbound links come from, but some do. Just to be fair.
*Low ranking sites - This are sites that has linked to you but does not have a high traffic flow. This will be the bulk of sites.
*High ranking sites - These are sites with generally high traffic flow, and high rankings in search engines. These sites are usually also very well known.
Each of the search engines has an algorithm that determines how a site will be ranked. It is important to know that there are two main types of algorithms: those that count your inbound links and those that do not.
The theory behind the ones that do count your inbound links is that these links shows your popularity, and therefore your relevance to readers. The non-inbound links counters have the philosophy that, as a site administrator, you have no control over who, if anyone, can link to your site, and you should not be penalized for that.
Link Building No NO!
*Hire a link building service. At first, this seems like it would be a great idea; after all, you are guaranteed links to your site. But you should know that most search engines have a method in place to recognize when a site is link spamming, which is what these services are actually offering you. When you turn the work over to a third party, you lose control of the situation, and that is a problem because you are unable to control the quality and relevance of the links to your site.
*Doing it Yourself. Build links with every site you can get to agree or make a comment on. Well, this idea is great. You have the ability to exercise control, but you just aren’t doing it. Before you go off half-cocked you should think about why we practice SEO in the first place. We do it because higher rankings draw in readers, which brings in advertisers and revenue. Linking to or from an irrelevant site will not help you in the long run, and may even cause search engines to mark you off as surely as if you had paid a service.
Doing It the Right Way
Build your links wisely; worry about the long term and not immediate results. The path to doing this is surprisingly straightforward.
First make two lists. The first list should be of sites that you can build links to by yourself. The first list will include blogs in which you can post comments (and links), and the second will be sites with which you want to build a linking relationship in the content that the site publishes. Now choose your top 10 from each list.
On your self link building list, be sure that your comments or postings are not spam-like in nature; be relevant and thoughtful. For your second list, get the contact information and send polite and professional emails suggesting a shared linking arrangement. You have to be able to give as well as take here.
Build your self posted links slowly, focusing on one or two comments a day over a few weeks or months. For the second list, once you have sent out the emails, all you can do is wait. After a few weeks have gone by you can move on down your list to the next 10. Just be sure to honor your prior agreements or you may find yourself with angry link partners on your hands.